Crafting sustainable brand narratives through immersive technologies : the role of virtual reality (VR) and augmented reality (AR)
Krishna Khanal
| Year of publication: |
2024
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|---|---|
| Authors: | Khanal, Krishna |
| Published in: |
Compelling storytelling narratives for sustainable branding. - Hershey, PA : IGI Global, ISBN 979-8-3693-4904-5. - 2024, p. 134-144
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| Subject: | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Virtuelle Realität | Virtual reality | Erweiterte Realität | Augmented reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3326-6.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193547