Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Jasper David Brüns, Martin Meißner
| Year of publication: |
2024
|
|---|---|
| Authors: | Brüns, Jasper David ; Meißner, Martin |
| Subject: | Algorithm aversion | Brand authenticity | Content creation | Generative artificial intelligence | Social media | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015097552