Creating a Geographically Linked Brand for High-Quality Beef: A Case Study
Year of publication: |
2007-09-17
|
---|---|
Authors: | Clemens, Roxanne ; Lawrence, John D. ; Hayes, Dermot J. ; Babcock, Bruce A. |
Publisher: |
AgEcon Search |
Subject: | certification mark | collective brands | consumer assurance | geographic origin | process verification | Marketing |
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Creating a Geographically Linked Brand for High-Quality Beef: A Case Study
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