Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
V. Kumar; Vikram Bhaskaran; Rohan Mirchandani; Milap Shah
| Year of publication: |
2013
|
|---|---|
| Authors: | Kumar, V. ; Bhaskaran, Vikram ; Mirchandani, Rohan ; Shah, Milap |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 2, p. 194-212
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Speiseeis | Ice cream | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736695