Creating a taxonomy for mobile commerce innovations using social network and cluster analyses
Lara Khansa, Christopher W. Zobel, and Guillermo Goicochea
| Year of publication: |
2012
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|---|---|
| Authors: | Khansa, Lara ; Zobel, Christopher W. ; Goicochea, Guillermo |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 4, p. 19-51
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| Subject: | Mobile Business | Mobile business | Innovation | Kundenintegration | Customer integration | Soziales Netzwerk | Social network | Clusteranalyse | Cluster analysis | 2001-2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574156