Creating and capturing value from freemium business models : a demand-side perspective
Year of publication: |
2018
|
---|---|
Authors: | Rietveld, Joost |
Subject: | business models | demand-side view | freemium | value creation | value capture | video games | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Computerspiel | Video game | Kundenwert | Customer value |
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