Creating and capturing value with physical-digital experiential consumer offerings
Johanna Lorenz, Leona Chandra Kruse, and Jan Recker
| Year of publication: |
2024
|
|---|---|
| Authors: | Lorenz, Johanna ; Kruse, Leona Chandra ; Recker, Jan |
| Subject: | consumer experiences | Digital innovation | digitalizing experiences | experience economy | experiential consumer offerings | physical-digital experience | value capture | value creation | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Event-Marketing | Event marketing | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2024.2376386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196833