Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Harlan E. Spotts ed.
| Year of publication: |
2015 ; Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
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|---|---|
| Other Persons: | Spotts, Harlan E. (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2003, Washington, DC> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Marketing | Wertanalyse | Value analysis |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXXIV, 280 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Washington, D.C.) : 2003.05.28-31 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-11847-5 ; 978-3-319-11848-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398336