Creating and using scenarios - exploring alternative possible futures and their impact on strategic decisions
Frances O'Brien, Maureen Meadows and Martin Murtland
| Year of publication: |
2007
|
|---|---|
| Authors: | O'Brien, Frances ; Meadows, Maureen ; Murtland, Martin |
| Published in: |
Supporting strategy : frameworks, methods and models. - Chichester [u.a.] : Wiley, ISBN 978-0-470-05718-6. - 2007, p. 211-247
|
| Subject: | Szenariotechnik | Scenario analysis | Strategisches Management | Strategic management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003536289