Creating competitive advantage from services : a design thinking case study from the commodities industry
Christiane Rau, Anna Zbiek, and Julia M. Jonas
| Year of publication: |
May-June 2017
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|---|---|
| Authors: | Rau, Christiane ; Zbiek, Anna ; Jonas, Julia M. |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 60.2017, 3, p. 48-56
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| Subject: | Product-service systems | Servitization | Service design | Service innovation | Design thinking | Dienstleistungsinnovation | Produktgestaltung | Product design | Leistungsbündel | Bundling strategy | Wettbewerbsvorteil | Competitive advantage | Innovation | Design Thinking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2017.1301003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675951