Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects

Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects

Moradi, Hadi, (2012)

Promoting consumer loyalty and resilience to negative information through brand identity sub-components : an empirical investigation in the luxury electronics goods

Zarei, Azim, (2020)

Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects

Moradi, Hadi, (2012)