Creating customer value through strategic marketing planning : a management approach
by Edwin J. Nijssen and Ruud T. Frambach
| Year of publication: |
2001
|
|---|---|
| Authors: | Nijssen, E. J. ; Nijssen, E. J. ; Frambach, Ruud T. |
| Publisher: |
Boston [u.a.] : Kluwer Academic Publishers |
| Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingstrategie | Marketingkonzept |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | 152 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 147 - 150) and index |
| ISBN: | 0-7923-7272-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525390