Creating images and the psychology of marketing communication
ed. by Lynn R. Kahle ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Kahle, Lynn R. (contributor) |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Consumers' preferences | Cross-cultural studies | Consumer behavior | Imagery (Psychology) | Brand choice | Attachment behavior | Communication in marketing | Verbraucherverhalten | Aufsatzsammlung | Verbraucher | Psychologie | Markenbekanntheit | Image | Bindungstheorie <Psychologie> | Werbepsychologie | Kulturvergleich |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 405 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-8058-5216-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004878293