Creating insights in large markets
Daniel M. Ringel
| Year of publication: |
2017
|
|---|---|
| Authors: | Ringel, Daniel |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data | Webanalyse | Web analytics | Big Data | Big data | Marktstruktur | Market structure | Wettbewerbsanalyse | Competitive analysis | Konkurrenzanalyse | Marketinginformationssystem | Data Mining |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | XVI, 207 Seiten Diagramme 21 cm x 14.8 cm, 300 g |
|---|---|
| Series: | Schriftenreihe electronic commerce, marketing & finance. - Hamburg : Verlag Dr. Kovač, ISSN 2193-7036, ZDB-ID 2661191-0. - Vol. Band 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Johann Wolfgang Goethe-Universität zu Frankfurt am Main, 2017 |
| ISBN: | 978-3-8300-9536-1 ; 3-8300-9536-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013446888