Creating low consumer product expectations
Robert H. Ross; Frederic B. Kraft
| Year of publication: |
1983
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|---|---|
| Authors: | Ross, Robert H. ; Kraft, Frederic B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 1, p. 1-9
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| Subject: | Gattungsmarke | USA |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003607730