Creating a Market-Diriven Organization - Why a company can lose touch with its market and how to reorient it through a successful change program
|Year of publication:||
|Authors:||Day, George S.|
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 41.1999, 1, p. 11-22
GATHERING INTELLIGENCE - How to Make Sense of Weak Signals - There's no sense in denying it: Interpreting weak signals into useful decision making takes time and focus. These three stages can help you see the periphery — And act on it — Much more clearly.
Schoemaker, Paul J.H., (2009)
Adams, Marjorie E., (1998)
Day, George S., (2004)
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