Creating memorable shopping experiences to meet phygital customers' needs : evidence from sporting goods stores
Angelo Bonfanti and Vania Vigolo, Virginia Vannucci and Federico Brunetti
| Year of publication: |
2023
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|---|---|
| Authors: | Bonfanti, Angelo ; Vigolo, Vania ; Vannucci, Virginia ; Brunetti, Federico |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 13, p. 81-100
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| Subject: | Customer engagement | Customer experience management | In-store technology | Phygital retailing | Retail store experience | Sporting goods stores | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Ladengeschäft | Retail outlet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2021-0588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484188