Creating new products from old ones : consumer motivations for innovating autonomously from firms
Year of publication: |
2019
|
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Authors: | Robson, Karen ; Wilson, Matthew ; Pitt, Leyland F. |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 88.2019, p. 1-13
|
Subject: | Creative consumption | Autonomous innovation | Consumer creativity | Consumer innovation | Hedonic and utilitarian motivation | Konsumentenverhalten | Consumer behaviour | Innovation | Kreativität | Creativity | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Motivation | Kundenintegration | Customer integration |
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