Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals - Scan-backs align the channel by transforming the dead weight of retail inventory into profits.

MARKETING - Changing the Channel: A Better Way To Do Trade Promotions - Manufacturers and retailers have traditionally viewed trade promotions as weapons in a zero-sum game. But when designed correctly, promotions can become tools that build revenues, profits and even trust all along the channel.

Bell, David R., (2002)

Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

Drèze, Xavier, (2003)

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one

Bell, David R., (2014)