Creating value in retail buyer-vendor relationships : a service-centered model
Evi Hartmann; Stefan Herb
| Year of publication: |
2015
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|---|---|
| Authors: | Hartmann, Evi ; Herb, Stefan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 166-179
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| Subject: | Value | Relationship marketing | Service dominant logic | Retailing | Buying behavior | Beziehungsmarketing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481953