Creating value through returns management : exploring the marketing-operations interface
Diane A. Mollenkopf; Robert Frankel; Ivan Russo
| Year of publication: |
2011
|
|---|---|
| Authors: | Mollenkopf, Diane A. ; Frankel, Robert ; Russo, Ivan |
| Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 29.2011, 5, p. 391-403
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Betriebliche Wertschöpfung | Value creation | Produktionswirtschaft | Production management | Electronic Commerce | E-commerce | Theorie | Theory | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129659