Creating value with big data analytics : making smarter marketing decisions
Peter C. Verhoef, Edwin Kooge and Natasha Walk
| Year of publication: |
2016
|
|---|---|
| Authors: | Verhoef, Peter C. ; Kooge, Edwin ; Walk, Natasha |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Betriebliche Wertschöpfung | Value creation | Data Mining | Data mining | Datenverarbeitung | Data processing | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio | Marketing | Big Data | Kundenanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 316 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-315-73475-0 ; 978-1-138-83795-9 ; 978-1-138-83797-3 ; 978-1-315-73475-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547333