Creative consumers in impoverished situations
Stefanie Beninger and Karen Robson
| Year of publication: |
2014
|
|---|---|
| Authors: | Beninger, Stefanie ; Robson, Karen |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 4, p. 356-370
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| Subject: | creative consumers | impoverished situations | base of the pyramid | BoP | bottom of the pyramid | creativity | subsistence markets | development | marketing | poverty | products | after-use | Armut | Poverty | Kreativität | Creativity | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Subsistenzwirtschaft | Subsistence economy | Niedrigeinkommen | Low income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508037