| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 238-252) and index. |
| ISBN: | 978-0-203-85588-1 ; 978-1-135-14628-3 ; 978-1-135-14623-8 ; 978-1-135-14627-6 ; 978-0-415-57260-6 ; 978-0-415-67773-8 |
| Other identifiers: | 10.4324/9780203855881 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499126