Extent:
1 online resource
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references (pages 238-252) and index.
ISBN: 978-0-203-85588-1 ; 978-1-135-14628-3 ; 978-1-135-14623-8 ; 978-1-135-14627-6 ; 978-0-415-57260-6 ; 978-0-415-67773-8
Other identifiers:
10.4324/9780203855881 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014499126