Creative research : the theory and practice of research for the creative industries

"Creative Research helps readers define their research problem, decide on an appropriate research process and then undertake the project. Throughout the book, Hilary Collins introduces and analyzes different techniques and procedures for collecting and analyzing a variety of data. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve. New to the second edition are detailed explorations of design thinking and ethnography as well as all new case studies throughout.""--