The creative side of public relations : industry leaders on understanding the client's objectives, establishing a unique approach, and developing breakthrough campaigns
Lloyd P. Tufelman ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Tufelman, Lloyd P. (contributor) |
| Publisher: |
[Boston, Mass.] : Aspatore books |
| Subject: | Öffentlichkeitsarbeit | Kreativität | Werbekampagne | Entwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 107 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-59622-789-7 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004936148