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The creative side of public relations : industry leaders on understanding the client's objectives, establishing a unique approach, and developing breakthrough campaigns
Tufelman, Lloyd P., (2007)
Creativity in public relations
Green, Andy, (2001)
Advertising : its business, culture and careers
Tibbs, Andy, (2010)
Green, Andy, (2007)
Green, Andy, (2010)
Effective personal communication skills for public relations
Green, Andy, (2006)