Creativity is in the mind of the beholder : hail the analytic thinker
Ilgım Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi and Elika Kordrostami
| Year of publication: |
2024
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|---|---|
| Authors: | Benoit, Ilgım Dara ; Miller, Elizabeth G. ; Ekebas-Turedi, Ceren ; Kordrostami, Elika |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 7, p. 724-733
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| Subject: | Thinking styles | Analytic thinking | Creativity | Advertising effectiveness | Kreativität | Kognition | Cognition | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2024-6503 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015157989