Credibility, emotion or reason?
Year of publication: |
2009
|
---|---|
Authors: | Maathuis, Onno ; Rodenburg, John ; Sikkel, Dirk |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 56-70
|
Subject: | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
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