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Attitudinal differences between Black and White entrepreneurs
Hollingsworth, A. Thomas, (1975)
White response to integrated advertising
Cagley, James W., (1970)
How NAACP leaders view integrated advertising
Schmidt, David C., (1969)
Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Woodside, Arch G., (2015)
Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G., (1996)
Market-driven thinking : achieving contextual intelligence
Woodside, Arch G., (2005)