Crisis Management Based on the Effective Use of Intellectual Property and Intellectual Capital (Антикризове Управління Підприємством На Засадах Ефективного Використання Інтелектуальної Власності Та Інтелектуального Капіталу)

As the global financial crisis, the economy of Ukraine is characterized by rapidly increase in losses and bankruptcy. From business owners, there is a lack of understanding of the need for capitalization business use of intellectual property. But the experience of other countries shows that one of the main sources of creating sustainable business benefits are intellectual property and intellectual capital are seen as instruments of influence on enterprise performance and increase its value. The algorithm capitalization and commercialization of intellectual property company. Recommendations for the use of intellectual capital at various stages of crisis management. An anti-crisis strategy based on the effective use of intellectual capital and intellectual property in various stages of crisis management. Ukraine does not have a complete theory and techniques for development of strategy of crisis management now with regard to intellectual property and intellectual capital components, but as international practice shows that leading companies in the world use intellectual property and intellectual capital as protection business