CRITERIA TO EVALUATE THE IMPACT OF RISING ECONOMIC AFFLUENCE ON HOUSEHOLD PURCHASING EFFICIENCY.

This research develops criteria to evaluate the impact of rising economic affluence on household purchasing efficiency. The efficiency of household buying is a neglected area in marketing, yet it is the bridge between the marketing activities performed by business firms and the satisfaction achieved by household consumers.

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Authors:	SHAW, ERIC HARRY.
Institutions:	Temple University
Subject:	Business Administration \| Marketing

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Type of publication:	Other
Notes:	Dissertation Abstracts International
Source:	BASE

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