Critical characteristics for the implementation of mass-customized services
Year of publication: |
2016
|
---|---|
Authors: | Vidor, Gabriel ; Medeiros, Janine Fleith de ; Fogliatto, Flavio Sanson ; Tseng, Mitchel M. |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 5, p. 513-534
|
Subject: | Mass customization | Classification | Service | Kundenservice | Customer service | USA | United States | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Mass Customization |
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