Critical characteristics for the implementation of mass-customized services
Gabriel Vidor (Department of Industrial Engineering, Federal University of Rio Grande do Sul, Porto Alegre, Brazil), Janine Fleith de Medeiros (Department of Business, University of Passo Fundo, Passo Fundo, Brazil), Flavio Sanson Fogliatto (Department of Industrial Engineering, Federal University of Rio Grande do Sul, Porto Alegre, Brazil), Mitchel M. Tseng (Department of Industrial Engineering, Hong Kong University of Science and Technology, Hong Kong, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Vidor, Gabriel ; Medeiros, Janine Fleith de ; Fogliatto, Flavio Sanson ; Tseng, Mitchel M. |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 5, p. 513-534
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| Subject: | Mass customization | Classification | Service | Mass Customization | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-03-2013-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443135