A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Michael Beverland, Pinar Cankurtaran, and Leila Loussaïef
| Year of publication: |
2022
|
|---|---|
| Authors: | Beverland, Michael B. ; Cankurtaran, Pinar ; Loussaïef, Leila |
| Subject: | access-based consumption | branding | critical discourse analysis | materialism | sharing economy | sustainability | Share Economy | Sharing economy | Markenführung | Brand management | Diskurstheorie | Discourse theory | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467211060331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257861