TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Gender Issues in Advertising -- An Oversight Synthesis of Research: 1970-2002 - A comprehensive oversight synthesis of three decades of gender-related advertising research is undertaken. Findings indicate advertisements are generally moving toward a slightly less stereotypical stance.
| Year of publication: |
2003
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| Authors: | Wolin, Lori D. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 1, p. 111-129
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