CRM at the speed of light : essential customer strategies for the 21st century
Paul Greenberg
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Greenberg, Paul |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill/Osborne Professional |
| Subject: | Customer relations | Management | Electronic commerce | Kundenmanagement |
| Extent: | XVIII, 670 S. : Ill., graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: New York: McGraw-Hill/Osborne, 2002 |
| ISBN: | 0-07-223173-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004796319