CRM in financial services : a practical guide to making customer relationship management work
Bryan Foss & Merlin Stone
| Year of publication: |
2003 ; Repr.
|
|---|---|
| Other Persons: | Foss, Bryan (contributor) ; Stone, Merlin (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Kundenmanagement | Finanzdienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 700 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3696-4 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004757855