CRM system implementation and firm performance : the role of consultant facilitation and user involvement
Samppa Suoniemi, Alex Zablah, Harri Terho and Rami Olkkonen, Detmar Straub and Hannu Makkonen
| Year of publication: |
2022
|
|---|---|
| Authors: | Suoniemi, Samppa ; Zablah, Alex R. ; Terho, Harri ; Olkkonen, Rami ; Straub, Detmar ; Makkonen, Hannu |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 13, p. 19-32
|
| Subject: | Consultant resources | CRM system quality | Customer relationship management (CRM) system | Firm performance | User involvement | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Kundenintegration | Customer integration | Unternehmensberatung | Consultancy services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2021-0380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013538908