CRM system implementation and firm performance : the role of consultant facilitation and user involvement
Year of publication: |
2022
|
---|---|
Authors: | Suoniemi, Samppa ; Zablah, Alex R. ; Terho, Harri ; Olkkonen, Rami ; Straub, Detmar ; Makkonen, Hannu |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 13, p. 19-32
|
Subject: | Consultant resources | CRM system quality | Customer relationship management (CRM) system | Firm performance | User involvement |
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