Cross-border e-commerce purchase intentions among Malaysian consumers
Alex Thomas, Yen-Nee Goh and Chee-Ngee Lim
| Year of publication: |
2024
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|---|---|
| Authors: | Thomas, Alex ; Goh Yen Nee ; Lim, Chee-Ngee |
| Published in: |
International journal of process management and benchmarking : IJPMB. - Genève : Inderscience Enterprises, ISSN 1741-816X, ZDB-ID 2205246-X. - Vol. 17.2024, 2, p. 214-231
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| Subject: | CBEC | cross-border e-commerce | PEOU | perceived ease of use | perceived usefulness | purchase intention | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Malaysia | Innovationsakzeptanz | Innovation adoption | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPMB.2024.138366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064701