Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Myungkeun Song, Breffni M. Noone, and Anna S. Mattila
| Year of publication: |
2023
|
|---|---|
| Authors: | Song, Myungkeun ; Noone, Breffni M. ; Mattila, Anna S. |
| Subject: | add-on bundles | discount framing | hedonic/utilitarian products | information processing style | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Rabatt | Rebate | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211057599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245298