Cross-channel cooperation: on the collaborativeintegration of online and offline business modelsof e-entrepreneurs and traditional SMEs
Year of publication: |
2008
|
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Authors: | Kollmann, Tobias ; Häsel, Matthias |
Institutions: | Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship |
Published in: | |
Subject: | Internet | Wirtschaftsmodell | Kooperation | Absatzweg | distribution channel | Entrepreneurship |
Extent: | 524288 bytes 18 p. application/pdf |
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Type of publication: | Article |
Language: | English |
Classification: | Management and organisation. Other aspects ; IS Components ; Media management ; Individual Articles ; No country specification |
Source: | USB Cologne (business full texts) |
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