Cross-channel cooperation : on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs
Tobias Kollmann and Matthias Häsel
| Year of publication: |
2008
|
|---|---|
| Authors: | Kollmann, Tobias ; Häsel, Matthias |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 6.2008, 2, p. 212-229
|
| Subject: | Geschäftsmodell | Business model | Electronic Commerce | E-commerce | Strategische Allianz | Strategic alliance | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743268