Cross-channel information search and patterns of consumer electronics purchasing
Tomasz S. Szopiński, Katarzyna Bachnik and Robert Nowacki
| Year of publication: |
2020
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|---|---|
| Authors: | Szopiński, Tomasz S. ; Bachnik, Katarzyna ; Nowacki, Robert |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,3, p. 2806-2824
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| Subject: | channel switching | Consumer electronics | consumer shopping motivations | cross channel purchasing behavior | online channel | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Unterhaltungselektronik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1691037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192801