Cross-channel integration and customer experience in omnichannel retail services
Kyunghwa Chung, Kyung Wha Oh, Minjeong Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Chung, Kyunghwa ; Oh, Kyung Wha ; Kim, Minjeong |
| Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 14.2022, 4, p. 307-317
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| Subject: | channel integration | customer experience | omnichannel | retail brand | service convenience | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenanalyse | Customer analysis | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/serv.2022.0308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014293775