Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sanna Sintonen and Anssi Tarkiainen (School of Business, Lappeenranta University of Technology, Lappeenranta, Finland), John W. Cadogan (School of Business and Economics, Loughborough University, Loughborough, UK), Olli Kuivalainen (Lappeenranta University of Technology, Lappeenranta, Finland), Nick Lee (School of Business and Economics, Loughborough University, Loughborough, UK), and Sanna Sundqvist (School of Business, Lappeenranta University of Technology, Lappeenranta, Finland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sintonen, Sanna ; Tarkiainen, Anssi ; Cadogan, John W. ; Kuivalainen, Olli ; Lee, Nick ; Sundqvist, Sanna |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 454-482
|
| Subject: | Measurement invariance | Cross-country | Cross-survey | International marketing research | Multiple imputation | Split questionnaire design | Marktforschung | Market research | Theorie | Theory | Internationales Marketing | International marketing | Internationale Marktforschung | Statistische Methode | Statistical method | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-11-2014-0348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487062