A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory
Vanessa Ratten
| Year of publication: |
2015
|
|---|---|
| Authors: | Ratten, Vanessa |
| Published in: |
Journal of science and technology policy management : JSTPC. - Bingley : Emerald, ISSN 2053-4620, ZDB-ID 2777376-0. - Vol. 6.2015, 1, p. 25-36
|
| Subject: | Social networks | Privacy | Online advertising | Online-Marketing | Internet marketing | Social Web | Social web | Datenschutz | Data protection | Soziales Netzwerk | Social network | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406471