Cross-cultural differences in the effects of the ambient scent on in-store behavior : the role of companionship
Shuvam Chatterjee, Pawel Bryla, Mahmoud Ibraheam Saleh
| Year of publication: |
2024
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|---|---|
| Authors: | Chatterjee, Shuvam ; Bryła, Paweł ; Saleh, Mahmoud Ibraheam |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 51.2024, 3, p. 339-354
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| Subject: | Companionship | Cross-cultural | India | Olfaction | Poland | Retail shopping | Sensory marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Polen | Indien | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-024-00400-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188581