Cross-cultural exploration of consumers' beliefs and behavioral intentions towards QR Codes in marketing : an experimental study in India and USA
Hemant Bamoriya
| Year of publication: |
2014
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|---|---|
| Authors: | Bamoriya, Hemant |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 10.2014, 4, p. 61-81
|
| Subject: | India | Intentions | Mobile Marketing | USA | QR Codes | Indien | Konsumentenverhalten | Consumer behaviour | United States | Verbrauchereinstellung | Consumer attitudes | Experiment | Mobile marketing | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508257