Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Shubhapriya Bennur; Byoungho Jin
| Year of publication: |
2013
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|---|---|
| Authors: | Bennur, Shubhapriya ; Jin, Byoungho |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 17.2013, 3, p. 306-321
|
| Subject: | Bekleidung | Produktimage | Kaufmotiv | Kundenzufriedenheit | Vergleich | USA | Indien |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184340