Cross-cultural marketing : theory, practice and relevance
Dawn Burton
| Year of publication: |
c2009
|
|---|---|
| Authors: | Burton, Dawn |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Kultur | Culture | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Internationale Marktforschung | International marketing research | Theorie | Theory | Verbraucherverhalten | Interkulturelles Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 319 S. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research |
| ISBN: | 0-415-44893-X ; 0-415-44892-1 ; 978-0-415-44893-2 ; 978-0-415-44892-5 ; 0-203-88934-7 ; 978-0-203-88934-3 ; 0-203-88934-7 ; 978-0-203-88934-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592385