Extent: | 319 S. 25 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Formerly CIP Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research |
ISBN: | 0-415-44893-X ; 0-415-44892-1 ; 978-0-415-44893-2 ; 978-0-415-44892-5 ; 0-203-88934-7 ; 978-0-203-88934-3 ; 0-203-88934-7 ; 978-0-203-88934-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592385